Tag-Archive for " KHM Travel Group "

How To Use Travel Incentives as a Niche
Nov 15

How To Use Travel Incentives as a Niche

As a travel professional, you need to look at all the opportunities that are out there to promote your agency. When settling on your area of specialty, have you considered travel incentive programs? If not, you might want to carefully consider if this highly profitable specialty could be your niche.

When looking at small to medium sized businesses, most organizations do not have in-house resources for travel, yet they are looking for ways to incentivize their employees. Travel incentive programs work for businesses, employees, and their families. More and more companies are beginning to follow the latest trend of offering travel incentives instead of cash bonuses or rewards. And you can be the link to help them with this highly effective program.

Statistics have shown that a much-needed vacation, a new travel experience, or inclusion in a corporate event at an exciting destination are far more effective than offering cash. Cash may get used for bills or spent in minutes, while travel memories can last forever. Even more exciting is the travel adopter generally experiences as much as a 4:1 return on this investment, increased cash flow and profit…and most importantly a more engaged workforce.

Did you know that most businesses struggle with an engaged workforce and less than 25% of American workers operate at their full potential? Disengaged workers are costing the US economy 300 billion dollars or more annually. Disengaged workers that have been surveyed also have feelings of being overwhelmed, undervalued, and suffer from burnout. A well-defined travel incentive program will ultimately increase overall performance, and better yet, an employee who becomes more engaged ultimately leads to better sales, profits, and customer service for that organization.

When looking at specializing in incentive travel for businesses, think of these ways that businesses can benefit from well-defined travel incentive programs:  
• Travel rewards can be used for sales or production quotas.
• New hire travel incentives may eliminate the need for costly recruiters.
• Offering a vacation to reward employee anniversaries or tenure is far more effective than a tangible item like a watch or cash.
• Offering travel certificates or a family vacation can be extremely effective for employee recognition.
• Travel programs for executive retreats, corporate business meetings or trade shows at luxurious resorts can be enjoyed by both the attendees and their families.
• Travel can be used for consumer incentives and even as a sales closing tool.

As a travel professional, consider approaching businesses and offering travel vouchers or even cruise certificates to organize, promote, and manage a sales contest or to organize and book a corporate training event or meeting.

Begin by querying organizations in your area to find if there are any corporate headquarters located near you. A key point of contact would be anyone at the Executive Level including the President, VP, Sales or Director of Human Resources. Simply ask them these very pertinent questions.

1. Do you want to motivate your employees?
2. Would you like to strengthen your relationship with your employees?
3. Would you like to entice your employees to achieve higher performance?
4. Would you like to increase your employee retention?
5. Would you like to increase sales or production numbers?
6. Would you like to attract and retain talent within your organization?
7. Would you like to improve your competitive position?

If you find any business that meets these objectives, this could be a potential travel incentive client for you today and in the future. Think how this can also lead to referrals and repeat clients. Remember that travel is a huge motivator for both the employee and their families. Travel incentive programs give organizations a properly structured way to incentivize their employees and provide you with a solid and profitable travel client!

Interested in starting an exciting new career as a KHM Travel Group Agent? Visit www.KHMTravel.com or call 877-220-9260 ext. 2200 to learn more about our unique and comprehensive travel agent program that can be the gateway for you to start your own business, earn money and travel the world!

 

What is a Travel Agent Familiarization Trip (FAM)?
Jun 18

What is a Travel Agent Familiarization Trip (FAM)?

We’ve all heard the saying, “Knowledge is power,” and that is especially true in the travel industry.  The more knowledge you have about a travel product, the better equipped you are to offer the expert advice your clients appreciate.  Brochures, websites, and training seminars are all useful tools.  But understanding the product you are selling involves more than glossy pictures, and goes beyond facts and figures.  Experiencing a destination in person brings the information to life in a way like no other.

One of the easiest ways to gain real-life travel experience is by going on a familiarization trip, more commonly known as a FAM trip.  These reduced-rate trips are specially designed packages that allow travel agents to visit the most popular destinations, resorts, and cruise ships.  FAM trips may be offered by tourist boards, hotel chains, or any other supplier that recognizes how much first-hand knowledge benefits the agents that are selling their products.  In addition, KHM Travel Group partners with top travel companies to offer exclusive FAM trips, with information tailored specifically to the needs of their home-based travel agents.

What happens on a FAM trip?  Most often, a FAM will include tours of multiple hotels and resorts.  At each property you will see samples of various room categories, as well as public areas like restaurants, kids’ clubs, pools, and spas.  You will have the opportunity to take pictures or video that you can share with your clients upon your return.

Your FAM trip will likely include training sessions offered by the trip’s sponsor.  These sessions provide education about the product, marketing tools available, and other valuable advice … Just what any travel agent needs in order to return home filled with enthusiasm and ready to increase your sales!  And you might even manage to squeeze in a little fun too, at a cocktail party, VIP dinner, or on an excursion to a local attraction.

Another fantastic benefit of a FAM trip is the opportunity to network with other travel agents.  As you get to know the other agents traveling with you, you’ll be able to share stories, ideas, and ways to overcome the challenges you’re facing.  You may also develop relationships with key supplier personnel and resort staff, who often provide valuable support of your travel business.

FAM trips aren’t limited to land-based travel, either.  Cruise lines often sponsor ship inspections.  These tours allow agents to view staterooms, deck layouts, entertainment venues, and often include a chance to sample the cuisine at one of the ship’s restaurants.  For an even more in-depth experience, you might consider a Seminar at Sea, which allows you to set sail on a scheduled itinerary at a discounted rate.  These cruises offer training sessions to expand your product knowledge, as well as the chance to enjoy the amenities and activities on-board and in each port.

Agents returning from a FAM trip often find themselves energized, inspired, and armed with the information and experience needed to grow their business to a whole new level.

KHM Travel agents can look under “Meetings and Events” in their agent portal to view upcoming FAM opportunities.

Not a KHM Travel agent yet?  Call Burt Kramer at 1-877-220-9260 (ext. 101) and/or visit KHMTravel.com to learn more about the training and support available to start your own home-based travel business.

How to Find Networking Groups
Jun 08

How to Find Networking Groups

Face-to-face networking can be one of the most effective ways to build relationships and your credibility as a small business owner. For a home-based travel agent, this type of networking should be a priority when it comes to looking at ways to meet new people and grow your contact base.

But how much should you network and how many networking groups should you join? Answering this question will vary from agent to agent depending on if you are operating your business full-time or part-time and what your personal and professional goals are for your travel agency. As a rule of thumb, however, you should attend a minimum of 2 networking events a month if you work part-time and 4 networking events, or one a week, if you operate your travel agency on a full time basis.

So, where do you start to find networking groups? The first place you should investigate is your local chamber of commerce. Keep in mind that each local chamber serves the community and the businesses that reside in that community. Their goal is to help business owners grow, build and develop their businesses. Most chambers have wonderful resources and networking opportunities for the small business owner. Research your local chamber of commerce’s website and investigate what they may have to offer. Monthly networking events, business after business events, trade shows, advertising opportunities, and education workshops are just a sample of the types of resources that your chamber can provide you.

Young Professionals, Women in Business, Business Network International (BNI), National Association of Small Business Owners (NASBO), and Toastmasters are all nationally recognized networking avenues for the small business owner. Search online to locate your local chapter for these organizations and see what it takes to join.

Most of these networking organizations will charge nominal annual or monthly dues. However, in most cases, the return on your investment happens quickly. Check with your tax accountant as these types of dues are generally considered a tax write-off.

If you are on a tight budget, check out Meetup at Meetup.com for free networking opportunities available in your community. Keep in mind that not all networking groups need to be business in nature. Even social networking groups will give you the opportunity to meet new people to add to your prospect list and build long-term professional relationships.

Everyone will vacation sooner or later, so whether you’re at a professional business event, gathering of fellow moms at a playdate or even enjoying time at a classic car show, there’s always an opportunity for you to talk about what you do and gain new clients. Once you begin to network, you’ll be amazed at how fast your list of clients will grow!

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 Interested in starting an exciting new career as a KHM Travel Group Agent? Visit www.KHMTravel.com to learn more about our unique and comprehensive travel agent program that can be the gateway for you to start your own business, earn money and travel the world! Find out more about the best way to start a fun career as a home based travel business owner at www.KHMTravel.com or call Burt Kramer at 1-877-220-9260.