Your partnership is important to us.

As the travel industry recovers from the impact of the pandemic, we thank you for your partnership and commitment to our travel agents. KHM Travel Group values our relationship with you and looks forward to working together in 2021. Below are a variety of digital marketing initiatives that will mutually benefit your company, our travel agents, and their clients.

If you have any questions, please contact:
Vice President of Sales Geoff Cox – [email protected]
Supplier Relations Specialist Brigett Gerber – [email protected]
Communications and PR Manager Michelle Bakula – [email protected]
Design and Print Manager: Sara Rawlings – [email protected]


Advertisement Opportunities We Provide For You (Q2 2021)

Total Package Cost: $15,000 ($17,000 Value)

Agent Portal Rotating Banner
Agents visit this agent-only website daily to find news, updates, promotions, and supplier information. Your advertisement will be included under Featured Events & Promotions.

Focus: Agent
Update Frequency: 3 banners per quarter
Advertisement Features: Link to specific URL on your site or special page on our site.
Value: $3,000

File Requirements
• 770 x 373 pixels
• 150-300ppi resolution
• .jpg, .png, .pdf, or .gif files only

Metrics
• Average Monthly Views to the Home Page: 62,000 

2020 11 Coopgraphics 1 2

Agent Access Weekly Spotlight Ad
Agent Access Weekly is emailed to our agents every Thursday. There are two versions – one that focuses on cruise suppliers and one that focuses on land. Each contains the latest promotions and agent incentives. Ad will run for a month. Priority placement of promotions within the text portion of the email will be given.

Focus: Agent
Update Frequency: 1 ad per quarter
Advertisement Features: Link to specific URL on your site or special page on our site.
Value: $1,000

File Requirements
• 600 x 300 pixels
• 150-300ppi resolution
• .jpg, .png, .pdf, or .gif files only

Metrics
• Average Send: 4,800 
• Open Rates: 18.96% (Land Version) | 15.34% (Cruise Version) 
• Click Rates: 1.81% (Land Version) | 0.85% (Cruise Version) 

An example of the Cruise Edition of Agent Access Weekly. The box is around the Spotlight Ad while individual sale listings are below. 
Listings are in alphabetical order.

NEW: Travel Advisor Today Email Banner Ad or Tip 
Travel Advisor Today is emailed to a group of travel professionals every other week. This email features the most relevant travel industry updates, key trends, and inspiration to help agents survive, revive, and thrive. 

Focus: Agent; note: this audience is primarily agents who are not with KHM Travel Group
Update Frequency: 1 ad or tip per month 
Advertisement Features: Link to specific URL on your site or special page on our site.
Value: $1,000

File Requirements 
• 600 x 300 pixels 
• 150-300ppi resolution 
• .jpg, .png, .pdf, or .gif files only 

Metrics
• Average Send: 750 
• Open Rates: 41.55%  
• Click Rates: 11.84% 

2020 11 Coopgraphics Tat

NEW: The Compass Magazine and ROAM Magazine 
View more details about our digital publications here: https://khmtravel.com/2021-digital-advertisement-opportunities. For both publications, you will receive the maximum option of a themed-based 1-page article and full page advertisement in The Compass Magazine (agent-facing) and a full page advertisement in ROAM Magazine (consumer-facing). 

Value: $3,000

Spring Ad Deadline: March 31, 2021 
Publication: May 2021  

Metrics
• Circulation: The Compass Magazine Circulation: 4,800 
• ROAM Magazine Circulation: 30,000+ 

2020 11 Coopgraphics Magazines

TravSearch® Consumer Website Rotating Banner
TravSearch® is the consumer website we provide to our independent travel agents. Banners will link to a promotion page within the site that includes the sale name, booking window, travel window, promotion details, and terms & conditions.

Focus: Consumer
Update Frequency: up to 3 banners per quarter
Value: $3,000

File Requirements
• 850 x 315 pixels
• 150-300ppi resolution
• .jpg, .png, .pdf, or .gif files only
• Because of the consumer-facing nature of this advertisement, please do not include KHM Travel Group branding on your banner.

Metrics
• Average Monthly Views to the Home Page: 24,700 


An example of Banner on the homepage of TravSearch®.

Sponsored Email (eBlast)
KHM Travel Group will send an email to our agent base on your behalf. Content (text and images) or HTML email code must be provided. All sponsored email blasts include KHM Travel Group’s header and footer. KHM Travel Group is not responsible for issues that arise from importing HTML/CSS code into Active Campaign. Email analytics provided upon request. 

Focus: Agent
Update Frequency: 1 email per month
Value: $500 per email

File Requirements
• Provide content and images (as .png or .jpg files) OR provide HTML email code

An example of an email blast.

NEW: Text Message Campaign 
Get news out about your latest offer, product information, or agent program. KHM Travel Group will send text messages to agents who have opted in to learn more about your brand. 

Focus: Agent 
Frequency: 2 text messages per month 
Value: $500

Metrics*
• Subscribers: 112 
• Deliverability: 98% 
• Engagement: 4.33% 

*Based on 2020 ALGV campaign that started in March then was suspended until November. 

2020 11 Coopgraphics Texting

NEW: Sponsored Blog Post 
Share the latest announcement or compelling story about your brand through our public blog on KHMTravel.com. Blog posts are promoted on our social media platforms and in our KHM Travel Insider and Travel Advisor Today emails to expand their visibility. 

Focus: Agent & Consumer 
Frequency: 1 blog post per quarter 
Value: $800

Metrics
• Subscribers: 1,190 

2020 11 Coopgraphics Blog

Facebook Live
Join Bill Coyle or other KHM Travel Group team members for an engaging conversation-style Facebook Live to be broadcasted in our private Agent Only Group.
Please Note: This can be completed if in the office or remotely and can feature your company’s logo.

You will receive a link via email with available Facebook Live dates to choose from.

Focus: Agent
Update Frequency: 1 Facebook Live per quarter
Value: $250

Metrics
• Views:600-1000 
• Comments: 100-200 

In-person Facebook Live only when applicable due to COVID-19 restrictions. Remote Facebook Lives are completed by using Be.Live and can feature your company's logo.

Educational Webinar
Webinars are exclusive to KHM Travel Group Agents. Your webinar will be promoted to our agents in our weekly email sent on Tuesdays. After the live webinar, the recording will be stored in our archive on GoToStage for agents to view at their leisure.

You will receive a link via email with available webinar dates and times to choose from.

Focus: Agent
Frequency: 1 webinar per quarter
Value: $250

A view of our webinar archive, the latest video will be featured.

KHM Today Sponsorship
KHM Today is a talk show with segments discussing a variety of topics that are both timely and relevant. Each show focuses on an industry-centric topic and an advisor-focused topic. Sponsorship includes one guest interview per quarter, along with two segment sponsorships for each month. Once finalized, we will follow up to discuss scheduling, topics, or any content needed. Spots available on a first come, first serve basis.

Focus: Agent; however not all attendees are KHM Travel Group Agents
Value: $3,200

Metrics
• Registration: 700+ 

2020 11 Coopgraphics Khmtoday2 1

NEW: Wellness Series 
Increase the awareness of ALG Vacations’ commitment to wellness through live or recorded sessions geared toward encouraging agents to maintain a healthy mindset and lifestyle.  

Focus: Agent 
Frequency: 1 Facebook Live or webinar per month 
Value: $500

2020 11 Coopgraphics Wellness

April Campaign – RIU Focused 

Launch Date: April 2 

Components: 

  • Banner and Pinned Post on the Agent Portal 
  • Additional eBlast
  • Additional text message 
  • Highlighted Promotion in Agent Access Weekly – Land email
  • Promotion in our Agent Only Facebook Group via graphic and/or cover photo

Digital Advertisement Submission Instructions


Designed ads must be sent to Brigett Gerber at [email protected]. Content for ads to be designed by KHM Travel Group must be sent two weeks prior to the submission deadline. Please provide content for ad including text, image attachments in .pdf, .jpg, .png or .gif format (or a URL where they can be found), offer details and required disclaimers.

Email content can be any length of copy. Please include disclaimers if they exist for any offers. Minimal styling can be applied. (bold, title text, regular copy etc.) Allow at least 5 business days for creation and testing. Exact delivery date is based on availability.

Please note when referencing KHM Travel Group in your ad, please always refer to us as “KHM Travel” or “KHM Travel Group;” never just “KHM.”

KHM Travel Group has diverse group of agents from a variety of races, backgrounds, ages, locations, and lifestyles. Please keep this in mind when selecting/designing your ads. We encourage you to highlight diversity and inclusion whenever possible.

KHM Travel Group recommends that you share these specifications with your marketing team. If you have any questions, please contact [email protected].