Your partnership is important to us.
KHM Travel Group values our relationship with you and looks forward to working together in 2023. Below are a variety of digital marketing initiatives that will mutually benefit your company, our travel agents, and their clients. After you review the package, please download and return the completed contract form to our team no later than January 31st, 2023.
We recommend sharing this site and the following contact information with your internal marketing team. When you turn your contracts in, we also ask that you share your preferred marketing contact for your account along with your accounting specialist.
If you have any questions, please contact: [email protected]
Vice President of Sales: Geoff Cox – [email protected]
Supplier Relations Manager: Chantelle Nye – [email protected]
Supplier Relations Specialist: Brigett Gerber – [email protected]
Communications and PR Manager: Michelle Bakula – [email protected]
Marketing Production Manager: Sara Rawlings – [email protected]
Senior Designer: Sam Ramsay – [email protected]
Diversity, Equity & Inclusion Team: Carolyn Sekerak & Amy Garner: [email protected]
Advertisement Opportunities We Provide For You
Total Package Cost: $100,000
Please note: Opportunities subject to change.
Agent Portal Rotating Banner
Agents visit this agent-only website daily to find news, updates, promotions, and supplier information. Your advertisement will be included on a slider on the home page.
Focus: Agent
Update Frequency: One per quarter (ability to change/update as needed if designed banner of the correct size is submitted)
Advertisement Features: Link to specific URL on your site or special page on our site.
Value: $2,000
File Requirements
• 770 x 373 pixels
• 150-300ppi resolution
• .jpg, .png, .pdf, or .gif files only
Travel Agent Connection Consumer Website Rotating Banner
Travel Agent Connection is the consumer website we provide to our independent travel agents. Banners will link to a promotion page within the site that includes the sale name, booking window, travel window, promotion details, and terms & conditions.
Focus: Consumer
Update Frequency: One per quarter (ability to change/update as needed if designed banner of the correct size is submitted)
Value: $2,000
File Requirements
• 1030 x 400 pixels
• 150-300ppi resolution
• .jpg, .png, .pdf, or .gif files only
• Because of the consumer-facing nature of this advertisement, please do not include KHM Travel Group branding on your banner.
Agent Access Weekly Spotlight Ad
Agent Access Weekly is emailed to our agents every Thursday. There are two versions – one that focuses on cruise suppliers and one that focuses on land. Each contains the latest promotions and agent incentives. Ad will run for a month. Priority placement of promotions within the text portion of the email will be given.
Focus: Agent
Update Frequency: 1 ad per quarter/ 4 per year
Advertisement Features: Link to specific URL on your site or special page on our site.
Value: $2,000
File Requirements
• 600 x 300 pixels
• 150-300ppi resolution
• .jpg, .png, .pdf, or .gif files only
KHM Travel Insider Feature
The KHM Travel Insider newsletter is emailed to our agent every Tuesday. Unlike Agent Access Weekly, KHM Travel Insider focuses on events, news, agent resources, and education opportunities.
Focus: Agent
Update Frequency: One per month
Advertisement Features: Informative content with a link to specific URL on your site. May include imagery.
Value: $2,000
File Requirements
• Copy should not exceed 300 characters. Include all relevant links.
• If including an image, max size is 600×300 px and must be either a .png or .jpg
• Content should only focus on webinars, events/FAMs, or resources. Any offers or promotions will instead be placed in Agent Access Weekly.
Sponsored Email (eBlast)
KHM Travel Group will send an email to our agents on your behalf. Content (text and images) or HTML email code must be provided. All sponsored email blasts include KHM Travel Group’s header and footer. KHM Travel Group is not responsible for issues that arise from importing HTML/CSS code into Active Campaign. Email analytics provided upon request.
Focus: Agent
Update Frequency: 1 email per month
Value: $10,000
File Requirements
• Provide content and images (as .png or .jpg files) OR provide HTML email code
Text Messages
Get the news out about your latest offer, product information, or agent program. KHM Travel Group will send text messages to agents who have opted in to learn more about your brand.
Our team will have a campaign to have agents sign up for the texting program.
Focus: Agent
Update Frequency: 2 per month/24 per year
Value: $4,000
KHM Today Show Sponsorship / Segment
KHM Today is a weekly web-based talk show for travel advisors. Available on YouTube and as a podcast, KHM Today offers our supplier partners the opportunity to reach travel advisors on a whole new level and talk about things they might not hear through any other outlet.
The show streams live on YouTube Wednesdays at 3pm ET and is uploaded to our podcast platforms in the following days/by the end of the week.
Each show is made up of multiple segments including one on-camera segment with an industry expert. Typically, we ask that these guests are Vice President level and above.
Visit the KHM Today playlist on our YouTube channel to view past episodes.
Focus: Agent; however not all attendees are KHM Travel Group Agents
Value: $8,000
Frequency: One segment per quarter
Requirements:
• Topics can range from what is happening in the industry to wellness, and general travel tips. This segment IS NOT for advertising specific products, but for more about brand awareness and news from industry insiders.
• Segments are 10-15 minutes long.
• Limited number of spots/dates available on a first come, first-serve basis
Facebook Live
Join Bill Coyle or other KHM Travel Group team members for an engaging conversation-style Facebook Live to be broadcasted in our private Agent Only Group. Facebook Lives occur on Mondays and Fridays at 1pm ET.
Please Note: This can be completed if in the office or remotely.
You will receive a link via email with available Facebook Live dates to choose from.
Focus: Agent
Update Frequency: One per quarter
Value: $2,000
Agent Portal Post
Agents visit this agent-only website daily to find news, updates, promotions, and supplier information. Your post will be included on the home page.
Focus: Agent
Frequency: up to one per month
Advertisement Features: Content, pdfs, and links to specific URL on your site
Value: $2,000
Logo Included on KHMTravel.com
Advertise your partnership with KHM Travel Group by having your logo included on our public-facing website.
Focus: Consumer & Agent
Frequency: Once a year
Value: $2,000
File Requirements:
Send .eps file of your current logo
Social Media Package
Have our marketing team come to you to capture first-hand footage of your resorts to share online. Our team of writers, photographers, videographers and social media experts will visit your resorts and use footage from our stay to complete the following:
• A short video series to use on YouTube, TikTok, Facebook, and Instagram. 4-6 videos of 30 second to a minute long videos featuring lifestyle type footage. This includes advertisement of series to our agent base and education on how to use these videos in their advertising efforts. Valued at $10,000.
• KHM Today On-Location. One or two episodes of KHM Today filmed to be used throughout the year. These episodes can be exclusive to Sandals with no other suppliers on those days. These two episodes will count for two of your four segments for the year. Additional segments can be filmed for later in the year. Valued at $5,000 per whole episode.
• Blog post specific to Sandals brand. Valued at $1,000
• Video spotlighting accessibility and other DE&I initiatives. Valued at $5,000.
• Photography footage for sharing with our agents to help them sell Sandals. Your team would have access to these photographs to share on your site. Valued at $5,000.
• Social Media Coverage of our team’s trip to our agent and lead base. Valued at $2,000
Focus: Agent & Client
Value: $20,000 + resort stay for team.
Publications Included For The Year:
KHM Travel Group Preferred Supplier Guide
The Supplier Guide is a color publication that highlights Preferred Suppliers and includes an overview of their brand and reasons why to book with them. Inclusion in this guide includes a full-page ad and a corresponding page that includes important contact, booking, and training information from your supplier page in MyTravelAgentPortal. This piece is made available online.
Focus: Agent
Update Frequency: Once per year
Value: $2,000
File Requirements:
• 8.5 in. width x 11 in. height
• 150-300ppi resolution
• .pdf
ROAM Magazine
In an effort to give our agents another way to connect with travelers, we launched ROAM Magazine – a new consumer-facing digital magazine. This publication includes articles and interactive features to:
- Inspire a sense of fun and excitement about travel and the culture surrounding travel
- Evoke curiosity for seeing the world and learning about new places/products
- Build trust and the reputation of travel agents
- Demonstrate empathy towards consumers and what they may be experiencing
- Show diversity in the stories told and the visuals shown
Full Page Advertisement
Focus: Consumer
Produced: Yearly (one time charge)
Value: $2,000
Advertisement Features: Link to specific URL on your site or special page on our site.
File Requirements
• 8.5x11in (Full Page)
• 300ppi resolution
• Image .pdf
• Video MOV, AVI, MPG, MP4 or YouTube Link
• Link URL to non-booking page
Click the image to view online.
In-Person Events
Total Package Price: $30,000
Live Event Sponsorship: Boot Camp 1.0 And More
Be part of KHM Travel Group’s in-person intensive educational event!
- Sponsorship for breakfast, lunch and social hour at all four Boot Camps on the first day (Tuesday)
- Advertising at the event and any of your branded materials will be passed out to the agents
- Speak briefly to the group, gain access to the Boot Camp list of agents
Focus: New Agents
*Boot Camp 1.0: March 21-24, October 10-13
*Boot Camp 2.0: May 2-5, November 7-10
*Destination Success: July 25-28
Value: $30,000
Please Note: More events may be added later in the year. These funds are for future events. More event details for Boot Camp 2.0 and Destination Success will be released closer to event date. *All in-person events are subject to current Covid-19 regulations issued by the CDC and the State of Ohio.
Crystal 2023
Total Package Price: $10,000
Our 2023 Crystal Conference will take place aboard Royal Caribbean’s Harmony of the Seas from
February 26 – March 4, 2023.
Our Theme
Expanding Horizons means meeting new people, tasting new flavors, and learning more about the world around us. As the theme for the 2023 Crystal Conference, it also speaks to the ability of travel professionals to help others have experiences beyond what they’ve imagined.
Travel isn’t just about the destination; it’s also about the people that cross your path. We hope you’ll incorporate the theme and empower agents to “Expand their Horizons” to learn more about your brand, get their clients excited about it, and make bookings as they grow their businesses.
For more information and to view all items included in this package, please see your 2023 Diamond Supplier Survival Guide
Digital Advertisement Submission Instructions
Designed ads must be sent to [email protected]. A yearly fee of $1,000/$250 per quarter will be issued for advertisements that need to be created or resized by our team. This fee must be selected on your contract, otherwise our team will not alter nor create any content on your company’s behalf. Please provide content for ad including text, image attachments in .pdf, .jpg, .png or .gif format (or a URL where they can be found), offer details and required disclaimers preferably at the beginning of each month/quarter.
Email content can be any length of copy. Please include disclaimers if they exist for any offers. Minimal styling can be applied. (bold, title text, regular copy etc.) Allow at least 5 business days for creation and testing. Exact delivery date is based on availability.
Please send new ads prior to the first of the month to ensure maximum placement time.
Please note when referencing KHM Travel Group in your ad, please always refer to us as “KHM Travel” or “KHM Travel Group;” never just “KHM.”
KHM Travel Group has diverse group of agents from a variety of races, backgrounds, ages, locations, and lifestyles. Please keep this in mind when selecting/designing your ads. We encourage you to highlight diversity and inclusion whenever possible and highlight topics that spotlight these initiatives within your company.
KHM Travel Group recommends that you share these specifications with your marketing team. If you have any questions, please contact [email protected] .