8 Social Media Sins Your Agency Should Avoid
Written by: Amanda Bailey on February 04, 2015
According to Lisa Evans of Entrepreneur, eight out of 10 small businesses now use social media to grow their customer base. Networks like Facebook and LinkedIn are great platforms for connecting with current and potential clients. Bear in mind, however, that most of the members of your audience are bombarded with posts, tweets and likes from all sorts of sources on a daily basis. Keeping them engaged with your brand means more than churning out promotional posts and sharing every other article you see on your newsfeed.
Avoid these eight social media mistakes, and you’ll be on the right track to getting more followers — and hopefully, more clients.
1. Making Every Post a Sales Pitch – Intersperse promotional posts with other information that is valuable to your customer base: trip photos, links to special events, or news from the travel industry, for example.
2. Overposting – Clogging up your followers’ Twitter and Facebook feeds with frequent updates is sure to get your business unfollowed, even if some of the content is creative and pertinent. Go for quality over quantity; in general, posting a few times a day is adequate.
3. Sharing Everything – If your updates are primarily re-tweets and shares from other people and sites, you are essentially telling your followers that your agency has little of interest to offer. Steer clear of sharing articles from aggregate news sites like Buzzfeed, unless they offer a specific benefit to your customers.
4. Never Posting Original Content – Sharing content from everybody else’s feeds not only subjects your customers to a bunch of irrelevant information, it also indicates a lack of creativity on your part. Creating original content gives you the opportunity to showcase your business’s personality, and tells your audience more about you.
5. Posting Just to Post – Throwing up random content without a strategy in mind is guaranteed to confuse your followers, if not lead them to hit “unfollow”. Find out what your clients want and need from your various social media accounts, and schedule your posts accordingly.
6. Unnecessary Tagging – Unless a person is actually in a photo, they do not need to be tagged in it. You may be trying to increase your visibility, but you’ll also be seriously annoying your followers.
7. Not Engaging with Followers – Social media platforms function as forums for discussions, not merely outlets for publicizing your business. Pay attention to what your clients are saying, and respond to their comments and questions when they reach out to you.
8. Repeating the Same Message – No one wants to see the same photos and stories over and over again. Re-posting isn’t inherently wrong, but should be done in a timely, thoughtful manner.