AMResorts Partners with Grupo Hotelero Santa Fe for Reflect Resorts & Spas

Written by: Sydney M Crago on August 30, 2018

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AMResorts is continuing its growth in Mexico in a big way! In their latest expansion, they have partnered with Grupo Hotelero Santa Fe to launch a new brand of resort: Reflect Resorts and Spas. This new brand is the seventh in the AMResorts line, joining the already successful collection of resorts and spas, which includes Zoetry, Secrets, Breathless, Dreams, Now, and Sunscape.

Grupo Hotelero Santa Fe and AMResorts worked together to co-brand a trio of resorts that were formerly Krystal Grand properties under the Reflect Resorts and Spas brand, co-branding them as Reflect Krystal Grand. At these three properties, AMResorts will oversee the brand management, sales, and marketing while Grupo Hotelero Santa Fe will continue operational control of the 1,329 guest rooms.

This partnership combines the substantial network of contacts and recognition of AMResorts and the entire Apple Leisure Group (ALG) with the 28 years of experience success of Grupo Hotelero Santa Fe. Guests at the new Reflect Krystal Grand Resorts and Spas will also benefit from this new partnership that they will now have access to the AMResorts “Unlimited Luxury” program, offering such amenities as reservation-free dining, 24-hour room service, and unlimited beverages.

Reflect Resorts and Spas offer their guests an innovative spin on the traditional beach resort. Together, theses brands have designed these family-friendly resorts for spirited travelers and offer exciting experiences and features to fit the unique style of individual travelers. Adults can relax and enjoy time away in the adult-only areas of the resort while the kids are doing arts and crafts, playing games, or competing in sandcastle competitions in the Explorer’s Club. There are also plans to introduce AMResorts’s Core Zone for teens to the Reflect properties soon.

Families can have fun together relaxing on the incredible beaches, enjoying the nightly entertainment offerings, or trying dishes inspired by local cuisine in the resorts’ dining areas. The top-notch amenities, friendly service, and culturally-infused experiences are ideal for helping make memories that will last a lifetime. You can remind your clients that the only thing they need to do on this vacation is “enjoy and reflect.”

For now, there are three Reflect Krystal Grand properties: one on eastern coast of Mexico in Punta Cancun, and two on the western coast of Mexico in Los Cabos, and in Nuevo Vallarta.


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