What’s Your Niche? 6 Ideas for Choosing a Travel Specialty
Written by: Amanda Bailey on March 31, 2016
There’s SO much out there when it comes to travel. Travel agents get a variety of requests, from the Dominican Republic to Dubai to Denmark. On top of that, there’s an abundance of reasons why people travel – for honeymoons, for family reunions, for business.
It’s completely possible to cater to all types of clients and requests. However, specializing can elevate a travel agent’s ability to serve their client. When you are an expert, you are more confident in what you are selling. And people know it!
If you’re considering becoming a travel agent, take a look at these niches that you can focus on, depending on where your passion lies. These are just a few ideas – your travel specialty can be as unique as you are!
1. Family Travel
A 2015 study found that more than 30% of all leisure travel is multi-generational. Travel suppliers are finding more and more ways to accommodate this huge market, including European river cruises geared towards families, and there’s now a kid-friendly, upscale Nickelodeon resort in Punta Cana. If you enjoy working with a wide range of age groups, and fostering a love of travel in younger generations, consider focusing on family travel.
2. Special Needs Travel
For travelers with disabilities, the desire to travel is often marred by the additional hurdles that may pop up during their journeys. Fortunately, a growing group of travel agents is specializing in accessible travel. On top of their regular knowledge and skills as a travel agent, they also open up a world of possibilities for those that might not otherwise dream of traveling.
3. Cruise Specialist
Cruise Lines International Association (CLIA) reported that a record 24 million people would take a cruise in 2016. Both ocean cruises and river cruises are among the fastest-growing segments in the travel industry. If you’re a cruise fanatic, why not share this passion with others, and become a cruise specialist? You can even focus on one or two brands, if you find it beneficial for your business.
4. Romance Specialist
Did you know: In any economy, people are going to spend money on their honeymoons, destination weddings and even milestone anniversaries. If you love LOVE, and want to be part of couples’ special occasions, a career as a romance travel agent might be right for you. Plus, more than $12 billion total is spent on honeymoons each year alone!
5. Destination Specialist
Let’s say you know and love absolutely everything about Italy. You’ve planned dozens of trips there, you’ve completed extra specialist courses on Italy, and you’ve visited multiple times yourself. When someone thinks of Italy, they’ll immediately think of you. Marketing yourself as a destination specialist helps your client make a direct connection between you and a specific place.
6. Business Travel
Many people forget that travel isn’t always about leisure. Despite technology advancements, there are still those that travel monthly, or even weekly, for work. In the U.S., more than 400 million business trips are taken every year, equaling billions of dollars in spending. If you already have a lot of business contacts that fly frequently, specializing in business travel could be a very profitable avenue for you.
Regardless of your specialty, if you have a true passion for travel, being a travel agent can be a very fulfilling career. Plus, through the help of a host travel agency, you’ll have all the training, support and resources you need at your fingertips.
KHM Travel Group can help you launch your own travel business, and guide you towards choosing a travel specialty that works for you. Get our free information packet by filling out the form on the right or by calling our team at 1-888-611-1220.