Tips to Grow Your Small Business in 2015

Written by: Amanda Bailey on January 19, 2015

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Whether you are a brand new home travel agent or have been in the industry for years, a new year is the perfect time to examine your small business and brush up on some areas that you might have neglected. The following tips will help get your agency on track for its best year yet.

Know your products like the back of your hand. More than ever, travel agents need to be able to demonstrate their value over online booking sites. Whether you specialize in Caribbean cruises or group tours to Europe, make sure you are well-versed in every little detail that goes into planning an unforgettable trip. Does the resort allow pets? How much will Wi-Fi cost onboard? Being able to anticipate your customer’s needs will increase the odds they will book with you again — and recommend you to their friends!

Get personal. Travelers might want to book a trip with you — but may hesitate if they don’t know who you are. Developing relationships with clients and potential clients is crucial to building trust. Simple steps like including your headshot on your agency’s website and calling — rather than always emailing — will allow clients to connect with the person behind the business.

Be aware of your potential clients’ web browsing habits. Sixty percent of websites are accessed from smartphones or tablets, so maintaining a mobile-friendly site will keep your online audience informed and engaged. And Facebook is still big; mobile users spend 20 percent of their total browsing time on the social media site.

If you’d like to learn more about starting your own rewarding career as a home based travel agent, fill out the form on the right side of the screen or call 1-888-611-1220 to receive our free start-up packet.