Why Become a Cruise Travel Agent

Written by: Amanda Bailey on May 21, 2018

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Those that fall in love with cruising really fall hard. They live for the lido deck, and are always keeping an eye on new sailing itineraries. If this sounds like you, you might want to become a cruise travel agent, and help others plan the perfect getaway at sea.

Why specialize in cruise vacations? As a host travel agency that helps cruise specialists start and build their travel business, we know the benefits of choosing cruising as your niche!

1. Cruisers love travel agents

According to Cruise Lines International Association (CLIA), nearly 70% of cruisers use a travel agent to book their cruise vacation. Current cruise agents continue to report increases in their cruise business, and increases in the amount clients spend on their cruise. Between 2016 and 2017, agents reported that nearly 80% of their cruise clients increased their budget compared to the previous year. It all adds up to a high level of satisfaction with a cruise vacation, and an appreciation for the value a cruise travel agent offers.

2. Cruise lines also love travel agents

More than ever, cruise lines are recognizing travel agents as advocates for their product. Cruise giants like Carnival and Royal Caribbean have led the charge in promoting travel agents, providing them with additional tools and resources, and incentivizing them with special offers and giveaways.

3. The cruise market continues to grow

CLIA projects that 27.2 million passengers will cruise in 2018, up from 17.8 million in 2009. And with 27 new ocean, river and specialty ships scheduled to debut this year, there’s even more potential for travelers to find a ship and itinerary that appeals to them.

4. The opportunity to add value to a client’s vacation

Rarely is a cruise just a cruise. Between room categories, flights, transfers, excursions, and pre- and post-stays, there’s a large learning curve with cruising. This means that investing in your education as a cruise specialist can really pay off in terms of the expert advice and service you’ll be able to offer your clients.

5. The commission potential

Cruise lines want to incentivize agents to promote their brands, and because of KHM Travel Group’s collective sales, our agents have access to top commission rates with the major lines. Preferred Suppliers like Royal Caribbean, Carnival, and Norwegian Cruise Line, commission rates hit 16%, and for some river cruise lines, they pay out 18%!

6. The chance to help others see more of the world

A cruise can take passengers beyond the pool deck and the casino. Everything from cultural immersion to adrenaline-filled adventures to voluntourism is available through a cruise vacation, which makes your task of matching your client to the right cruise that much easier.


Are you interested in planning unforgettable cruise vacations for others? KHM Travel Group provides you with the education, support, and technology to become a cruise travel agent. For our free information packet, fill out the form on the right or call us at 1-888-611-1220.