How to Create Original Video Content for Your Travel Business
Written by Ashley Newton, KHM Travel Group’s Lead Video Content Specialist The best marketing strategies don’t just sell—they tell a story. They create a connection and make us feel. One of the most effective ways to do this is with video marketing also known as visual storytelling. Taking on video marketing can seem overwhelming, but […]
Thrill and Chill: The Royal Caribbean Combination at Perfect Day CocoCay
Written by Ashley Newton, Lead Video Specialist Though cruising may be on hold for the moment, we know that many agents and their clients are eager to set sail again. We hope this firsthand account of what it’s like to sail with Royal Caribbean will help agents look ahead to the return of cruising and […]
KHM Travel Group Partners with Travel Professionals of Color
With a shared vision of assisting travel professionals, KHM Travel Group and Travel Professionals of Color (TPOC) have established a partnership to amplify their efforts to recognize African American, Hispanic, Asian American, and Native American travel agents. Through this partnership, travel agents interested in joining either organization will have access to discounts on membership and […]
How to Reach LGBTQ+ Travelers through Marketing
Written by Ashley Newton, Lead Video Specialist June is LGBTQ+ Pride month in the United States. Within the country and around the world, June is typically filled with Pride parades and festivals, but due to the COVID-19 pandemic, Pride looks a little different this year. But that doesn’t mean there are no travel opportunities for […]
The Simplest Ways to Add Video to Your Marketing Strategy
Written by Ashley Newton, Lead Video Content Specialist Coming up with marketing materials for your travel business can be a frustrating endeavor. You want to be consistent, have fresh content, and of course, get your audience’s attention. Video marketing is a great way to stand out by getting people’s focus, and they are more likely […]
Adventure Amplified: Three Thrills with Royal Caribbean
Though cruising may be on hold for the moment, we know that many agents and their clients are eager to set sail again. We hope this firsthand account of what it’s like to sail with Royal Caribbean will help agents look ahead to the return of cruising and inspire their clients to book a future […]
4 Smart Moves to Make When Setting Up Your Travel Business
As you begin this exciting venture, it is important to take into consideration how you will set up your business. Outside of the learning the travel industry, the below resources will be key as you get started and as you grow your business. Assemble a Team of Advisors Having a trusted team of individuals to help you decipher […]
Our Opportunity Together
KHM Travel Group’s Core Value of People First calls us to affirm the priceless value of people, in that we will always treat others with respect, honor, and dignity. In response to the current social climate and injustices impacting the Black community, KHM Travel Group President and CEO, Rick Zimmerman recently shared the following words […]
Tech Tools for Travel Agents
Understanding the value of your time is the key to running a successful business. These tech tools for travel agents are suggestions to help you stay on task and maintain a work-life balance. Online Scheduling Tools Staying at the forefront of your clients’ minds can be a challenge. To help build relationships and make time for those one-on-one consultations […]
Setting Up Your Home Office for Success
After you make the incredible step to start your own travel agency, your next step is setting up your home office. What does this mean? It’s time to think about where and how you will run your business. These are a few important things to consider. Designate a Space in Your Home Set aside a space in your home to keep files, brochures, etc. This doesn’t need […]
