5 Tips to Help Travel Agents Increase their Cruise Sales

Written by: on August 14, 2017

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In 2017, cruising has continued to increase in popularity as a vacation option, and growth is expected to continue for the next few years.

In fact, according to Charles Sylvia of Cruise Lines International Association (CLIA), the cruise industry expects to serve over 100 million cruisers over the next four years. Nearly 100 new ships are slated to hit oceans and rivers across the globe by 2026.

Even more encouraging, at least 95 percent of previous cruisers say they plan to cruise again, and 48 percent of non-cruisers say they intend to take a cruise vacation in the future.

Now is an ideal time for travel agents to inspire their clients to start thinking about planning their 2018 adventures at sea! Check out our tips for increasing your cruise sales:

1. Brush Up on Your River Cruise Knowledge


With so many new itineraries popping up, there are river cruise options for nearly every guest style, and region of interest. What a river cruise offers to all guests is a luxurious on-board experience, and a highly inclusive experience, which means the starting price point and commission levels are higher than that of a typical ocean cruise.

2. Emphasize Family and Multi-Generational Cruises


Brush up on what’s new with family cruising; the most popular lines continue to build their children’s programs, babysitting services, special entertainment and even shore trips exclusively for youngsters. Don’t limit yourself to just mom, dad and kids though; multi-generational trips are growing in popularity. Creating memories together is not only special for your clients, it offers you the chance at increased commission!

3. Help Clients Fulfill their Bucket Lists


Cruise ships are stopping over in more unusual and far-flung destinations; and some of them even include overnights in locations where clients may want some extra quality time. Travelers may not have even considered a cruise to witness the colorful, dramatic of Santorini, or the incredible views of fjords in Norway. Don’t forget that bucket lists aren’t necessarily destination-based; perhaps your clients crave a cruise featuring cooking classes with celebrity chefs, or a concert with their favorite band.

4. Promote New Ships


Who doesn’t get excited by the latest innovations and travel technology? Ships like the Celebrity Edge, which boasts a moving Magic Carpet platform, or the Regal Princess, which is using wearable technology to enhance onboard service, will appeal to clients looking for that wow factor. If clients are loyal to a particular line and a new ship is launching soon, be sure to bring that up in your conversations with them.

5. Upsell with Pictures & Descriptive Details

Upselling to a different room category or to an additional excursion doesn’t have to sound like a sales pitch. All it takes is a few descriptive words about the extra space they’ll have to kick back and fully take in the sunset from their stateroom’s balcony. Or about the fact that they won’t even have to worry about unpacking their bags once they board. With butler service, it will be done for them…so they have even more time to just enjoy their vacation!


Are you interested in planning unforgettable vacations for others? As an independent travel agent, you’ll be able to explore your passion for adventure while earning top commissions. For our free information packet, fill out the form on the right or call us at 1-888-611-1220.

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