6 Rules for Successful Travel Agency Branding
As an independent travel agent, you and your brand are almost inseparable. Why? Because the primary product you are selling is yourself! Developing a brand takes thoughtful consideration because so many aspects of your business are affected by the elements you choose to represent your brand. These elements include colors, fonts, a logo, a tagline, […]
Travel Smarter with a Travel Advisor
Think about the services you rely on in life: your doctor, your accountant, your hairstylist or barber. Trust is the key to your connection with these professionals. Your health, your financials, and your hair shouldn’t be left to just anyone. The same is true for your vacation, whether it be a Caribbean cruise or a […]
5 Things Travel Agents Should Know About Working Trade Shows
Working trade/bridal shows is an effective way to share your travel agency’s brand with the world–or at least to your community. In addition to engaging with leads, you’ll also be able to network with other vendors who are at the show. You never know who is going to need the services of a travel agent […]
6 Signs You Should Become a Travel Agent
Have you ever considered starting your own travel agency but you weren’t sure if it was right for you? If some or all of these six traits describe you, then chances are, you will be a successful independent travel agent! 1. You Love to Travel Are you a frequent flyer? Do you subscribe to travel newsletters and magazines? Do […]
Perfect Match: Finding the Best Host Agency Partner
By: Anita Pagliasso, Vice President of Industry Relations Most home-based travel agents who choose to work with a host agency do so because they find it is easier to accomplish their goals and earn a higher income rather than trying to make it on their own. But finding the best host agency can be as […]
5 Ways to Prep Your Travel Business for 2024
The beginning of a new year is the perfect time to make a fresh start for your travel business. Even if your 2023 stacked up to be a success, evaluating what worked best can be a great way to build on those achievements in the coming year. Getting your goals in order now this month […]
What Does a Host Agency Do?
Host agencies are often misunderstood. They aren’t travel agencies and they aren’t travel suppliers. Another common misconception is that host agencies are only designed for those with no experience in the travel industry, or those who don’t feel confident about running their own business. The truth is that a well-rounded, forward-thinking host agency fills many […]
7 Things Travelers Need to Know about Passports
It’s always rewarding to plan a client’s first family vacation or book that bucket list trip they’ve been dreaming about for years. If your clients are new to international travel, passports can be confusing. The following tips will help you keep your clients informed about passports before they head abroad. 1. Where can you apply […]
Perks of Being a Home-Based Travel Agent
Working as a home-based travel agent, you are sure to save time and money. Not needing to invest in an office space is a huge perk, and eliminating a commute also eliminates stress, especially if it spares you from rush hour traffic. Besides saving time and money, there are a few lesser-known benefits you’ll enjoy […]
5 Tips to Close More Sales
The idea of “selling” gives some travel agents anxiety. However, if you redefine your sales pitches as conversations with clients, promoting yourself and upselling vacation components might feel a little less daunting. Check out these tips for improving your interactions with clients so you can close more sales! 1. Become Needs-Focused, Rather than Product-Focused Get […]
