5 Ways to Prep Your Travel Business for 2025
As the end of the year approaches, the to-do lists can feel a bit overwhelming. For many travel advisors, this time is not only filled with holiday tasks and celebrations, but also with preparations for the busy booking months just around the corner. Though life can be a bit hectic in December, it’s important to […]
Marketing Education for Travel Agents
KHM Travel Group is tackling one of travel agents’ biggest challenges by increasing its marketing support and resources. From online training courses to in-person sessions, and even one-on-one coaching, KHM Travel Group is making marketing education a priority. Our in-house marketing team includes experts in social media, videography, photography, writing, graphic design, and sales. Seminars […]
Online Marketing for Your Travel Business
If you’re feeling uneasy about what it will take to promote your travel business and gain new clients, you’re not alone! This is something we hear often from people who are researching our host agency. We know this is a common area people need extra help with, so we work hard to create education and resources […]
6 Rules for Successful Travel Agency Branding
As an independent travel agent, you and your brand are almost inseparable. Why? Because the primary product you are selling is yourself! Developing a brand takes thoughtful consideration because so many aspects of your business are affected by the elements you choose to represent your brand. These elements include colors, fonts, a logo, a tagline, […]
5 Things Travel Agents Should Know About Working Trade Shows
Working trade/bridal shows is an effective way to share your travel agency’s brand with the world–or at least to your community. In addition to engaging with leads, you’ll also be able to network with other vendors who are at the show. You never know who is going to need the services of a travel agent […]
5 Tips to Close More Sales
The idea of “selling” gives some travel agents anxiety. However, if you redefine your sales pitches as conversations with clients, promoting yourself and upselling vacation components might feel a little less daunting. Check out these tips for improving your interactions with clients so you can close more sales! 1. Become Needs-Focused, Rather than Product-Focused Get […]
5 Back to School Marketing Ideas
By: Carolyn Sekerak, Director of Marketing Strategy and Community Engagement It’s back to school season! It feels like summer break just started, but it’s already time to dust off the supplies and get back to learning. The fall season is when routines and schedules resume. Why not coordinate your marketing to help travelers pencil in […]
Supporting LGBTQ+ Travelers All Year
By: Carolyn Sekerak, Director of Marketing Strategy and Community Engagement As a small business owner, you have an incredible influence your clients, your community, and even other small business owners. You also have the power to show acceptance, educate your clients, and advocate for others. As we celebrate LGBTQ+ Pride Month in June, here are […]
Time to Travel Tournament Recap
Are you a fan of March Madness? This year we decided to put our own spin on the excitement with our Time to Travel Tournament. Our bracket started with four vacation divisions: Cruises, Beach Breaks, Theme Parks, and Exotic Adventures. Just like the NCAA tournament, the teams included a mix of getaways—perennial powerhouses, hometown favorites, […]
5 Email Marketing Resolutions for the New Year
As we flip the calendar page and break out the new planners, it’s a natural time to set goals and create new business strategies. Do your resolutions for the new year include finding ways to organize your email system? Are you looking to increase your email marketing efforts? A recent episode of KHM Today featured […]