Email marketing is one of the best ways for travel agents to connect with their clients. Emails help keep agents at the top of their clients’ minds and can inspire them to start planning their next getaway. The planning calendar is designed to help agents start planning what to send and when!
These are guidelines to begin to help you plan your email marketing efforts. You can continue to add emails that are important to your client base. For example, if many of your clients are experienced cruisers, you may consider sending an email about river cruising when new itineraries are announced.
You may also want to send emails that directly relate to your clients. For example, if one of your clients is celebrating their 25th wedding anniversary, you may send them a congratulations email and remind them that you can work with them to book a romantic trip to celebrate.
Want to learn more about becoming a travel agent and marketing your independent travel business? KHM Travel Group is a leading host agency supporting over 4,000 travel agents across the United States. Learn how you can join by filling out the form to the right or by giving us a call at 1-888-611-1220.
