What is a Seminar at Sea?

At KHM Travel Group, we believe the best way to sell travel is to experience it yourself. That’s why opportunities like Seminars at Sea are so valuable for travel agents who sell cruises. These educational sailings combine learning, networking, and firsthand exploration. Whether you’re just starting your travel business or are an experienced agent looking to expand your cruise sales, a Seminar at Sea is one of the most interesting ways to invest in your success!

Throughout a Seminar at Sea, travel agents participate in classroom-style sessions, ship tours, and supplier presentations, while also experiencing the ship’s dining, entertainment, and excursions. By attending, you’ll gain an insider’s perspective on what makes each cruise line unique and how to match the right clients to the ideal experience.

A Seminar at Sea isn’t just a time to learn. It’s a time to meet your Business Development Managers (BDMs) and other travel agents who share your passion for travel. Many KHM Travel Group Agents have formed lasting friendships that continue long after the sailing.

These cruises are also perfect opportunities to gather marketing content. From ship photos and videos, to stories about your experience, you’ll come home with firsthand content to share on social media and in emails. People love seeing personal photos and videos and it can really help you stand out as a cruise expert.

Before setting sail, set clear goals for what you want to accomplish. Be sure to complete any pre-requisites from your host agency or the supplier. Come prepared with questions, business cards, and your phone ready to capture great photos.

While onboard, make the most of every opportunity. Attend all required sessions and get to know your fellow agents and suppliers during meals and free time. Every bit of information and every connection you make can help you grow your business.

“Take those notes, take those pictures, refer back to them, and show people exactly what you experienced while you were on board. Those types of tips are going to be what’s going to set you apart from any online booking engine.” – Bill Coyle, Vice President of Agent Engagement

Once you return home, be ready to explain everything from cabin layouts and specialty restaurants to onboard activities and ports. That personal knowledge will be key to building trust with clients and closing the sale.

At KHM Travel Group, we offer Seminars at Sea because they build confidence, expertise, and credibility. It’s an investment in your future as a successful travel agent!

Ready to learn more about what a Seminar at Sea is like from someone who has experienced several? Click the image below to watch our Travel Agent Tips video with Bill Coyle and get inspired to take your cruise education to the next level!

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