People who fall in love with cruising often find it becomes their favorite way to travel. They live for the lido deck and are always keeping an eye on new sailing itineraries. If this sounds familiar, you might want to become a cruise travel agent and help others plan getaways at sea.
Why specialize in cruise vacations? As a host travel agency that helps cruise specialists build their travel businesses, we know the benefits of choosing cruising as your niche!
1. Cruisers love travel agents
Cruise Lines International Association (CLIA) reports that nearly 80% of cruisers rely on travel advisors for their knowledge and experience. Current cruise agents continue to see increases in their cruise business and in the amount clients spend on their cruise. According to Travel Market Report, among those who purchased cruises in the past year, about half also purchased upgrades or premium options. It all adds up to a high level of satisfaction with a cruise vacation – plus, a greater appreciation for the value a cruise travel agent offers.
2. Cruise lines also love travel agents
More than ever, cruise lines are recognizing travel agents as advocates for their product. Popular cruise lines have led the charge in promoting travel agents, providing them with additional tools and resources, and incentivizing them with offers and giveaways. Read more about the benefits KHM Travel Agents receive thanks to our outstanding supplier partnerships.
3. The cruise market continues to grow
A staggering 21 million+ Americans are projected to cruise in 2026, which is up 4.5% from last year. And with 16 new ocean ships scheduled to debut this year, there’s even more potential for travelers to find a ship and itinerary that appeals to them.
4. The opportunity to add value to a client’s vacation
Rarely is a cruise just a cruise. Between room categories, flights, transfers, excursions, and pre- and post-stays, there’s a large learning curve with cruising. This means that investing in your education as a cruise specialist can really pay off in terms of the expert advice and service you’ll be able to offer your clients.
5. The commission potential
Cruise lines want to incentivize agents to promote their brands. Because of KHM Travel Group’s collective sales, our agents have access to top commission rates with the major lines. With Preferred Suppliers like Royal Caribbean, Carnival, and Norwegian Cruise Line, commission rates hit 16%, and for some river cruise lines, they pay out 18%!
6. The chance to help others see more of the world
A cruise can take passengers beyond the pool deck and the casino. Everything from cultural immersion to adrenaline-filled adventures to voluntourism is available through a cruise vacation, which makes your task of matching your client to the right cruise that much easier.
Are you interested in planning unforgettable cruise vacations for others? KHM Travel Group provides you with the education, support, and technology to become a cruise travel agent. For more information, fill out the form on the right or call us at 888-611-1220.
