Wondering where to start marketing your travel agency? Facebook is the perfect place! We’ve assembled this step-by-step guide to create a Facebook business page for your travel agency. Once your page is published, check out our previous post on social media to learn how to (and how NOT to) keep your followers engaged.
Facebook is one of the easiest and most fun tools our independent travel agents have to promote their businesses. Business pages on Facebook work a bit differently than personal pages, but they are still completely free. Your agency’s Facebook page might be the first place a potential client goes when looking for more information about you, so it’s important that it leaves them with a good impression.
Create a Business Page
On the left side of your Facebook home page, click on “Pages” and then “Create New Page”.
You’ll be asked to name the page, and select the category of the page. Type in “travel agency” and click on the category name.
Fill in your Business’s Description
Keep your description concise because you only have 255 characters, but include as many important details as possible, like your travel specialties. This content will help people find your page when they search for it on Facebook.
Upload a Profile Picture
Your profile picture should be your logo, not a personal photo. This will help you build brand recognition.
Upload a Cover Image
The cover image is where you can get a little creative. Use an awe-inspiring photo from your favorite destination, a supplier-provided cover image, or a colorful graphic with a quote that embodies your agency’s philosophy. Keep in mind that Facebook prohibits cover photos that are deceptive, misleading, or infringe on anyone else’s copyright.
Business Pages are Public
Keep all the content you create and share professional. Save the non-travel, non-business related posts for your personal Facebook page. You’re a travel agent, so your Facebook page should reflect the fun you and your clients have while traveling, but don’t post anything you wouldn’t want the whole world to see!
Remember:
The most important thing is that your Facebook page represents you and your travel business!
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