4 Ways Travel Agents Can Inspire Others to Travel
Whether it’s a budget weekend road trip or an extravagant month-long jaunt through Europe, leisure travel of any kind is a luxury. Travel is not a necessity, technically speaking, like food or electricity. Simply put, people don’t have to spend money on vacations. But that’s where the travel industry swoops in with gorgeous full-color photos […]
8 Social Media Mistakes to Avoid
According to Entrepreneur magazine, nearly 97% of Fortune 500 companies use social media. But you don’t have to be a big business to capitalize on the advantages of social media marketing. Platforms like Facebook, Instagram, Twitter, and LinkedIn are great for helping small business owners connect with current and potential clients. The challenge is to […]
Create a Facebook Business Page
Wondering where to start marketing your travel agency? Facebook is the perfect place! We’ve assembled this step-by-step guide to create a Facebook business page for your travel agency. Once your page is published, check out our previous post on social media to learn how to (and how NOT to) keep your followers engaged. Facebook is one of the […]
Blogging About Your Travels
Writing blog articles and social media posts after personal and professional trips is the perfect way to showcase your business and industry knowledge while engaging your audience with meaningful material that inspires wanderlust. Getting started with documenting your travels for marketing can feel a bit intimidating, but with our helpful tips, you’ll be well on […]
Build Your Travel Business With Referrals
Are you looking for a reliable, cost-effective way to build your travel business? Word-of-mouth advertising is one of the most efficient ways to increase your client base. But how do you build a network of quality referrals? Here are a few suggestions to get you started. BE AMAZING You can’t expect someone to refer you to their friends and family if they don’t first appreciate your […]
5 Ways to Market Your Resort Trip
Whether you’re excitedly planning your next vacation or preparing to set off on a familiarization (FAM) trip with other travel advisors, there are several easy ways to document your experience to share with your clients. Between writing blog posts, sharing on social media, or going live in destination, here are five ways to market your […]
KHM Travel Group’s 2020 Social Media Year in Review
Communication is the name of the game, especially when it comes to staying connected with our travel agents this year. Luckily, social media helps us keep our followers up to date on KHM Travel Group and the latest news in the travel industry. As we wrap up another year, let’s take a look back at […]
Dos and Don’ts of Email Marketing
“Keep in touch.” This common phrase is easy to say, but not always easy to do. Successful travel advisors know that staying in touch with their client base is essential, especially for those that travel less frequently. Email campaigns can be an effective way to maintain contact with potential customers, ensuring they remember you when […]
4 Places to Find Inspiration for Your Clients’ Vacations
As vacations were delayed or rebooked this year, travel agents started to look for travel opportunities that would excite their clients while allowing them to feel safe. Now that we are looking ahead to fall, winter, and 2021 travel, it’s time to find some new travel inspiration! These ideas will ignite your creativity and re-energize […]
How to Create Original Video Content for Your Travel Business
Written by Ashley Newton, KHM Travel Group’s Lead Video Content Specialist The best marketing strategies don’t just sell—they tell a story. They create a connection and make us feel. One of the most effective ways to do this is with video marketing also known as visual storytelling. Taking on video marketing can seem overwhelming, but […]