Build Your Travel Business With Referrals

Written by: Melissa on June 21, 2021

Lighbulb note on corkboard
Share on Pinterest

Are you looking for a reliable, cost-effective way to build your travel business? Word-of-mouth advertising is one of the most efficient ways to increase your client base. But how do you build a network of quality referrals? Here are a few suggestions to get you started. 



You can’t expect someone to refer you to their friends and family if they don’t first appreciate your value as a travel advisor. Build loyalty through excellent communication, personalized travel recommendations, expert insights, and providing support through any speedbumps along the way.

TIP: The best time to ask for a referral is right after you receive positive feedback from a client. 


Don’t be afraid to let people know you are open to referrals. One effective method is asking questions. Do you know another family who is planning to travel for spring break? Do you have other engaged friends planning their honeymoon or destination wedding? Would you like to invite another couple to join you on your getaway?  

TIP: It’s better to have your contact information passed along to these referrals, instead of asking to receive a third party’s personal information. 


Asking for referrals doesn’t have to be a hard sell. Look for places to include gentle reminders that your business thrives on referrals, such as in your email signature and at the bottom of your newsletter. Include a few extra business cards when you send travel documents or other correspondence.  

TIP: Occasionally use your social media posts to remind your followers to share your info. Even a “tag a friend who needs a vacation” post can lead to referrals. 

Notecard, coffee mug, pen on wooden table


When someone sends a new client your way, make sure to offer your sincere thanks. A hand-written note is a simple but impactful gesture. Some travel advisors send a small token of appreciation, such as a gift card, after a quality referral. If you decide to create a more elaborate reward program, be sure to clearly define the terms and conditions.  

TIP: Remember that monetary or dollars-off rewards are subject to the rebating and discounting policies of travel suppliers and your host agency. 


To branch out from your existing client base, business-to-business connections are a great source of new leads. While some networking groups feature a structured method of sharing referrals, it can also be done informally. Remember to reciprocate and look for opportunities to direct great clients toward other business owners.  

TIP: A great icebreaker at networking events is, “How would you describe your ideal client? I’d love to look for opportunities to point potential clients in your direction.”  

Referrals are just one way to market and grow your travel business. Your membership with KHM Travel Group includes access to a variety of marketing tools, including customizable brochures, newsletter templates, social media graphics, and more. Find out more by filling out the form on the right or call us at 888.611.1220. 

Skip to content