"KHM Travel Group Crystal Conference: Celebrity Cruises Celebrity Reflection February 25th through March 2nd, 2024". Image of Reflection cruise ship in the background.

Thank you for partnering with KHM Travel Group to attend our Crystal Conference. This guide was created to help you prepare and navigate the conference and have the best experience possible.  

Our 2024 Crystal Conference & Awards will take place aboard  the Celebrity Reflection from February 25 – March 2, 2024. We recommend coming into Ft. Lauderdale a day early in case of flight delays and ask that you board the ship as soon as possible. On Saturday, March 2nd, the ship arrives back in Ft. Lauderdale. Please allow ample time to get off the ship before scheduling your flight home, and do not schedule your flight before 11 am in accordance with Celebrity’s recommendations. 

Important Contact Information:

Supplier questions including sponsorships and general questions,  

Chantelle Nye (Supplier Relations Specialist) [email protected]  
Brigett Gerber (Supplier Relations Specialist) [email protected] 
Charlie Thompson (Supplier Relations Manager) [email protected]
Ashley Jacin (Lead Event Operations Specialist) [email protected] 
Bri Greathouse (Senior Manager of Operations) [email protected] 
Marketing questions and material submissions: [email protected] 
Door prize questions and submission: Crystal Team at [email protected]  

KHM Travel Group has diverse group of agents from a variety of races, backgrounds, ages, locations, and lifestyles. Please keep this in mind when selecting/designing your presentations and handouts. We encourage you to highlight diversity and inclusion whenever possible. 

Please have your Marketing Team use the links below to access the new KHM Travel Group logos/brand guidelines and the most recent diversity info. If you have any questions, please contact [email protected].

Our 2024 Conference Theme: Make Your Mark

Mym Rgb

At KHM Travel Group, we know the vital role travel agents play and we are here to help them strengthen and showcase their value. That is why we chose, “Make Your Mark” as the 2024 Crystal conference theme.

Through fun sessions and exclusive activities you will provide our agents with the tools to help them make a positive impression on their clients with unmatched service and keep their passion for travel alive.

“Make Your Mark” is all about embracing authenticity in business and paving the way forward to success. Make Your Mark on the agents, their clients, in your community, and in the world.

Supplier Responsibilities Checklist 

  • Ship logo items to: KHM Travel Group, 50 Pearl Rd Ste 300, Brunswick, Ohio 44212. 
    • These items can be handed out to agents on embarkation day and need to be shipped to the ship in advance. 
    • Some options include: pens, notebooks, tchotchkes, etc. No logo bags allowed  
  • Send company logo, names and titles, and head shot of conference attendees to [email protected] 
  • Book air and hotel as needed – highly recommended to arrive a day early. Please be sure to make your own reservations to the hotel of your choosing.  
  • Please also be aware of Health Guidelines https://www.celebritycruises.com/health-and-safety 
  • Contact [email protected] to create a QR code of materials and resources to share with agents. This is for any event materials you want our agents to have. See Scavenger Hunt and Engaging Agents sections for further details.
  • Plan your 20-minute training session with all agents (A/V available). We recommend playing a game or having an agent panel as agents really enjoy these sessions 
  • Choose a door prize and email details to the Crystal Team at [email protected]  
  • Plan 2-minute award presentation during Crystal Awards Ceremony.  
  • Plan which 14 people you want to invite to dinner on February 27th
    • This dinner is included in your sponsorship 
  • Reach out to agents to plan one-on-one meetings and additional dinners.  
  • Check in for the cruise on the Celebrity App will open on January 11th 

KHM Travel Group’s Responsibilities Checklist 

Here is what KHM Travel Group will do in the coming months:  

  • Confirm your registration and provide confirmation number when available. 
  • Early December – List of registered agents.   
  • Mid January – Updated Email list of registered agents. List to include Agent Level, KHM Travel Group events attended in 2022/2023, if they’re a new agent within the past 12 months, and what region the agent is located.   
  • Host informational Zoom Webinar – February 8th at 3pm EST – Click here to Join
  • Include you in a Supplier WhatsApp Group for updates and enhanced communication while traveling.
  • Email you award winner’s name in confidentiality, one week before sailing 
  • Email you post-conference with Flickr account, attendees list, and survey. 

Before the Crystal Conference 

Planning ahead for Crystal is just as important as actually attending and we want to prepare you as much as possible. In addition to this Survival Guide, we will be hosting a supplier webinar on February 8th at 3pm EST.


The first step in successful participation in this event is promoting that you will be in attendance. Our agents want to spend time with you and it’s important to get the word out and invite them to meet with you on Crystal. We encourage you to reach out to the agents to schedule times to meet with you prior to leaving on the cruise. Please note, you will be responsible for scheduling those meeting times and locations on the ship.  

In early December, you will receive a list of agents registered to attend Crystal. List to include Agent Level, KHM Travel Group events attended in 2022/2023, if they’re a new agent within the past 12 months, and what region the agent is located.  

This should help you decide who you’d like to meet with. Consider also meeting and dining with agents who are newer as they may not have had opportunities to meet with suppliers or cultivate relationships with you yet.  

PLEASE NOTE: All suppliers will receive this list on the same day. It’s up to you to be vigilant in reaching out to agents and scheduling one-on-one meetings or dinners. Top-producing agents will most likely be asked to attend meetings with multiple suppliers so acting quickly when reaching out to them is important.   


If you need an extra cabin please complete this form: https://khmtravel.com/crystal24-supplier-cabin-registration/ 

If you have sent this information in for previous conferences, you DO NOT need to re-submit your information if there have been no changes.  

To verify what we have on file for you, if there are changes to the following, or you have not previously submitted, please contact [email protected] with subject line: “Crystal Conference Supplier Material” no later than November 28th, 2023 with the following: 

  • Your Company Logo: Please send a high-resolution file of your company’s logo in the following format: .eps, .ai or .pdf  
  • Names and Professional Titles of all Cruise Attendees: Please provide a list of correct names and professional titles for our online event promotional materials.  
  • Professional Head Shot for All Attendees: Please submit a high-resolution head shot for the Crystal Awards Presentation slideshow. The image should be a .jpg or .pdf file, no smaller than 375 x 525 pixels. If KHM Travel Group has previously taken a head shot and you would like to use it, please let us know.   
  • By December 15th: Links to your handouts to use as a QR Code for agents to download. See Scavenger Hunt for more information. 


All attending agents are entered to win a door prize. If you choose to give out a door prize, please email the Crystal Team at [email protected] to notify us of what the prize will be. You will also need to bring the prize/certificate with you to Crystal, as well as the terms to redeem the prize if a trip is being given away. You will pick your winner during your presentation. 


The best way to meet with agents is during times that have been scheduled in advance. You will be responsible for using your time and space how you see fit. Plan your schedule to include time for agents who want to pick your brain throughout the conference. These meetings can be some of the most valuable time spent during the conference. Keep in mind you’re also able to schedule meet-ups throughout the length of the conference in any location you find available, i.e. pool, lounges, bars. 

PLEASE NOTE: You are responsible for scheduling any one-on-one meetings, including determining time and location. We highly recommend confirming these appointments with the agent the week prior to sailing. Agents have been given a list of suppliers attending this conference and may even reach out to you! 

Think Outside the Box 

While there are scheduled opportunities to be in front of agents, think outside the box too! Solidifying existing relationships and establishing new ones are key to a successful conference. Here are some ideas:  

  • Inviting agents out to specialty dining – Dinner reservation details will come out to you mid-January if you’d like to book a table in advance. 
  • Please do not feel you need to invite any members of the KHM Travel Group team to dinner. As much as we appreciate the offer, this conference is intended for you to spend time with the agents.   
  • Consider also meeting and dining with agents who are newer agents as they may not have had opportunities to meet with suppliers or cultivate relationships with you yet.  
  • Having drinks after dinner – or coffee any time!   
  • You can pre-plan to meet with agents and dine together, or as you run into agents throughout the day you can gather a group to dine with later in the day.  


PLEASE NOTE: This year A/V will be available for presentations for Diamond Suppliers ONLY.  

Do give “teasers” or “sneak peeks” of what’s coming this year with your company.   

Don’t spend the entire time talking about special promotions. Agents receive this information on a weekly basis via email.   

Do Consider creating an agent panel with some of your top agents who can answer questions and give the other agents in the room a good perspective on your brand – OR – consider playing a game or asking agents questions for small prizes 

Don’t go over your 20-minute time frame. We ask that you stick to that time so we can stay on schedule.   

Do remember you’re talking to a diverse crowd of new and seasoned agents. What may be common knowledge to some, may spark interest in someone who is unfamiliar with your brand.  

Do use QR codes for a presentation or materials you want to share. 

Last year’s Scavenger Hunt was a hit! After hearing great feedback from agents and supplier partners, we’re bringing back the Scavenger Hunt this year. One difference is agents will be coming to you in groups. These agent teams will consist of a diverse agent group with at least one “top producer” agent leader who may be assisting less experienced agents with good ways to interact with you in that short timeframe. 

How will this work? 
When you arrive on board the Celebrity Reflection please go to Sky Observation Lounge (final location TBD and will be communicated with you in advance) where you will pick up your registration bag and verify the location on the ship you will be stationed during the scavenger hunt. Agents will be given a Scavenger Hunt Card to complete with clues for each supplier. 

The Scavenger Hunt takes place on Wednesday (the fourth day of the cruise, in Cozumel) from 9am – 11am. Around 8:45am on Wednesday (Scavenger Hunt Day) a KHM Travel Group team member will check on you to make sure you’re in the correct area.   

During your time with agents, we suggest bringing business cards to hand out. You can also use this time to plan one-on-one meetings, dinners, post conference calls, etc. Our agents are thrilled to spend time with you, so please try to make the most of it.  

QR Code 
Our Marketing Team will create a QR code that links to any trade show material you would have brought to the trade show. Contact them at [email protected] to create this code.  

What to Wear 
To help you stand out to agents looking for you, please wear the Crystal t-shirt provided in the registration bag you’ll pick up on Embarkation Day . You will also wear this shirt for the group photo. Please also wear your company name tag. 

2024 Event Schedule

Schedule for Crystal Conference

More detailed schedule will be updated and shared when confirmed 

Day 1 • Sunday, February 25 • Fort Lauderdale, Florida

2/25 – Sun Embarkation 11 AM – 3 PM Fort Lauderdale 
2/25 – Sun Registration Bag Pick Up 
Hand out logo items to agents 
12:30 PM – 3:00 PM  Sky Observation Lounge 
2/25 – Sun Welcome Aboard Crystal 4:30 PM – 5:30 PM   Theater 

Day 2 • Monday, February 26 • Sea Day

2/26 – MonOptional: Morning Reflection with Rick7:15 AM – 7:45 AMSky Observation Lounge
2/26 – MonKHM Executive Team Panel8:15 AM – 8:55 AMSky Observation Lounge
2/26 – MonVirgin Voyages9:00 AM – 9:10 AMSky Observation Lounge
2/26 – MonGlobus family of brands9:15 AM – 9:25 AMSky Observation Lounge
2/26 – MonHolland America9:30 AM – 9:40AMSky Observation Lounge
2/26 – MonClassic Vacations9:45 AM – 9:55 AMSky Observation Lounge
2/26 – MonNorwegian Cruise Line10:00 AM – 10:10 AMSky Observation Lounge
2/26 – MonTravel Insured10:15 AM – 10:25 AMSky Observation Lounge
2/26 – MonPrincess10:30 AM – 10:40 AMSky Observation Lounge
2/26 – MonExpedia TAAP10:45 AM – 10:55 AMSky Observation Lounge
2/26 – MonViking11:00 AM – 11:10 AMSky Observation Lounge
2/26 – MonMSC11:15 AM – 11:25 AMSky Observation Lounge
2/26 – MonAward Show Supplier Rehearsal 12:30 PM Theater
2/26 – MonAward Show1:30 PM – 4:00 PM Theater
2/26 – MonAward Cocktail Reception4:30 PM – 5:30PM  Sky Observation Lounge

Day 3 • Tuesday, February 27 • Grand Cayman

2/27 – TuesOptional: Morning Reflection with Rick 7:15 AM – 7:45 AMSky Observation Lounge
2/27 – TuesFree Day: Open for one-on-ones, shore excursions, site inspections
2/27 – TuesOptional: Meet the KHM Team4:30 PM – 5:30 PMSky Observation Lounge
2/27 – TuesInvite Only Diamond Supplier Dinner6 PM & 8:30 PMTuscan Grille

Day 4 • Wednesday, February 28 • Cozumel

2/28 – WedOptional: Morning Reflection with Rick 7:15 AM – 7:45 AMSky Observation Lounge
2/28 – WedScavenger Hunt 9:00 AM – 11:00 AM Around the Ship
2/28 – WedFree Day: Open for one-on-ones, shore excursions, site inspections

Day 5 • Thursday, February 29 • Sea Day

2/29 – ThursOptional: Morning Reflection with Rick 7:15 AM – 7:45 AMSky Observation Lounge
2/29 – ThursRoyal Caribbean8:30 AM – 8:50 AMTheater
2/29 – ThursSandals8:55 AM – 9:15 AMTheater
2/29 – ThursAllianz9:20 AM – 9:40 AMTheater
2/29 – ThursDelta9:45 AM – 10:05 AMTheater
2/29 – ThursTravel Leaders Network10:10 AM – 10:30 AMTheater
2/29 – ThursApple Leisure Group10:35 AM – 10:55 AMTheater
2/29 – ThursCarnival11:00 AM – 11:20 AMTheater
2/29 – ThursAgent to Agent Panel11:25 AM – 12:00 PMTheater
2/29 – ThursGroup Photo & Gold Supplier Giveaways12:00 PM – 12:30 PMTheater
2/29 – ThursCelebrity2:30 PM – 3:30 PMCelebrity Central

Day 6 • Friday, March 1 • Bimini

3/1 – FriOptional: Morning Reflection with Rick 7:15 AM – 7:45 AMSky Observation Lounge
3/1 – FriFree Day: Open for one-on-ones Around the ship
3/1 – FriFarewell Cocktail Party5:00 PM – 6:00 PMPool Deck
Schedule is subject to change.

After the Crystal Conference 

In the weeks following the conference, we will email you the following: 

  • Link to our Flickr account to find photos from the conference  
  • Attendee list  
  • Survey for you to complete 
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