The 2021 Agent Census Results are In!

Written by: Michelle on March 16, 2021

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It’s one of the most exciting times of the year for the KHM Travel Group Team; our 2021 Agent Census responses are in! Now in its third year, our annual Agent Census is a comprehensive yearly survey that allows us to better understand our travel advisors and how we can improve to serve them better. After crunching the numbers, we’re ready to share a few of our key takeaways with you!

Understanding our diversity

Our Diversity, Equity, and Inclusion team is dedicated to helping us serve all our agents, regardless of race, gender, sexual orientation, ability, or religion. To make this happen, it’s important for our team to understand the makeup of our agents, which our Agent Census allows us to do!

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Our agents are booking land AND sea vacations!

When it comes to land vacations, 56% of agents report booking trips for summer 2021, and 50% of agents report booking fall 2021 travel. In fact, over 81% of agents are booking future land travel for some point in 2021 or 2022, pointing to growing confidence in the return of travel.

While cruise travel is seeing a smaller percentage of agents booking, 2022 is looking bright for cruisers. 25% of agents are currently booking sailings for the Winter of 2021/2022. 32% of agents report that they are already booking sailings for spring and summer 2022. This focus on the future means it’s important for travelers to book early, as cruise ships may near capacity for these seasons sooner rather than later.

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Online education is here to stay.

Agents shifted their focus to education in 2020. We saw a need to create an online series to help them learn or dive deeper into the travel industry and building a business with longevity. The numbers show that our online educational series, Virtual EDU, was a hit! Over 45% of agents who responded to the 2021 Agent Census said they participated in Virtual EDU and 90% said they would be interested in additional online courses in the future.

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Agents are traveling again!

Our agents are committed to traveling in 2021 to experience the current regulations and policies firsthand and spend time away from home again. We asked agents if they have already or plan to travel in 2021, and over 82% said yes, they have traveled or will travel in 2021!

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And that’s just the beginning! Thanks to all of our agents who took the time to complete our 2021 Agent Census. It will continue to help us shape the year ahead so that we can continue to be a better host agency for you. Follow us on social media to see more insights from our agents’ responses in the coming weeks.

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